Check out this article tweeted the other day by @bittermens. It is not breaking news. The article is from 1995 by Bill Ryan from the New York Times and covers history of the Smirnoff brand.
Why should we care about a vodka brand’s history?
It is interesting to see what lengths people will go to, and what lies they will tell to sell more booze. I was also intrigued to learn that Smirnoff was an American product from its very start and was a hard sell at first. It’s also interesting that the Moscow Mule was just another cocktail created by a brand rep to sell more vodka. Read more at the link below, or check out the gallery of vintage Smirnoff ads for a boozy blast from the past.